Important Marketing Advice When Creating Product Labels
When you sell a product, its packaging label will be just as important as the product itself. Potential buyers will be influenced by what they see on that label, for good or for bad. A poorly constructed or worded label can turn off a potential customer, whereas one that is eye-catching and properly structured can influence them to buy. Consider some important marketing advice when you're creating labels for your product.
1. Seeing is believing
If your packaging obscures your product completely, you'll want to include a photo or other illustration of your product on your label. This is because consumers want what they can see, not just what they read about in words.
As an example of how this works, notice bags of chips and other snack items the next time you're in a supermarket. The bags obscure the product inside so there are always illustrations on the front of the bag. Consumers see the item and that creates a desire, so be sure your label or other packaging includes some type of illustration of your product if it's not readily visible.
2. Labels create a mood
The coloring and fonts on labels can create a mood which in turn can compel your customers to buy. As an example, a label for soda or other beverages can be bright and bold with a fun font. This creates a mood that evokes a feeling of enjoyment, and when people are having fun they want to enjoy a cold beverage!
On the other hand, a label for an organic skin product may use a more traditional font in a green color, to evoke a sense of nature and timelessness. This can encourage a person to buy the product that makes them feel as if they're close to nature.
3. Name labels should not include too much information
One label for your product may include the brand name and type of product, but it shouldn't include much more information or it will seem cluttered. Very often products are required to have certain information on labels outside their packaging, but it's good to include all those details on a separate label so nothing gets cluttered. You want your brand name to stand out and get noticed, and you can't accomplish this if you includes nutrition information, weight, and other details in the same space.
4. Labels should sell, sell, sell!
Too often manufacturers hesitate to use package labeling to actually sell their product. Use bold and positive words and phrases on your labels, such as "all natural," "organic," or "100% handmade." All of these things help to actually sell your product, which is the purpose of your labeling.
For more tips on good label design, contact a supplier like Northwest Label.